Broker Check

Investment Philosophy

Our Investment Philosophy is that every person who places their trust in us to help them with the management of their wealth is a unique individual person. They each have their own unique set of values, and needs, and wants, and goals, and concerns. We believe their wealth management plan needs to be designed according to those unique qualities. The large majority of our clients share common values and common investment objectives of: income (current or future), growth, management of volatility, protection, and management of gifting; and yet each client has their own unique focus and prioritization of these objectives. Therefore, we use a comprehensive questionnaire and practice of counseling to clarify each client’s objectives in order to design a suitable portfolio. We strive to rely on our research, education and years of experience (since 1986). We strive to practice humility and open-mindedness to use portfolio managers and to utilize financial tools that will hopefully help our clients to balance performance and risk with a fee structure that is reasonable.

We practice asset allocation with broad diversification of different asset classes and industry sectors. We use numerous measurement variables such as:

  1. percentile rankings over numerous time periods
  2. percentage of returns over numerous time frames from 4 weeks to 10 years
  3. three measurements of risk and return including: Standard Deviation, Alpha, and Beta
  4. asset category
  5. tenure and track record of Portfolio Managers
  6. yield percent
  7. management fees

We discuss this methodology with each client in the onset of our relationship and at each review meeting (which are held once or twice a year at each client’s preference). We also discuss their option to authorize Jeff K. Ross to use his discretion, regarding the allocation and re-balancing of their advisory investment accounts.

In summary, it is the mission of our Investment Philosophy to help our clients pursue their investment goals, and dreams, and objectives to achieve financial independence.

December 1, 2017

No single investment strategy can ensure a profit or protect against a loss. Diversification helps you spread risk throughout your portfolio, such that investments that underperform expectations might be balanced by others that have preferable performance. Neither diversification nor rebalancing can ensure a profit or protect against a loss. Past performance does not guarantee future results.